We design + manage sponsor-driven proprietary cause marketing projects, and tell the world about it.
Our signature project is VIBE Home Makeover, where we renovate homes of those-in-need using a community-build, volunteer-supported model, then publicize our partners contributions with unprecedented pr + media.
Our community-build VIBE Home Makeovers provide $150,000 designer home makeovers to those in need.
In underserved communities, each VIBE Home Makeover provides a complete transformation of these homes with 20+ exterior and interior improvements, completed within a focused 12-day period, by dedicated volunteers from our project partners.
These philanthropic efforts are supported by unparalleled media, marketing, and PR, including earned media, social media, proprietary media, digital, video, podcasts, print, biz dev events, and more.
YES, WE'RE DIFFERENT. DIFFERENT BY DESIGN.
a proprietary cause marketing firm
that develops agency-owned cause initiatives, allowing companies to give back to their communities, while receiving reciprocal, tangible benefits in return.
An emerging story gaining in prominence. Corporate America is rethinking the way they approach community engagement, employee volunteerism, and the public relations surrounding these efforts.
We help companies shift to a very different (and evolving) model of giving back to their communities, while delivering tangible, measurable and visible deliverables back to these companies.
It's the old way of thinking, versus, the new way of thinking.
It's the approach of yesterday, versus, the approach of today.
Companies simply wrote a check, expecting (and hoping) that their funds were used to further a cause, as promised.
This one-way support model for their community outreach made contributions mainly unsustainable.
Companies become fully engaged in their causes, with their active involvement resulting in far more impressive results.
Two-way leveraging allows all parties to benefit, making the company's support sustainable.
VOLUNTEERISM NOT PRIORITY
Organized Employee Volunteer Programs were deemed unnecessary; rather, companies relied on informal, ad hoc, laissez-faire opportunities.
Few organized, company-sponsored, team-building, volunteer events, if any, were offered.
Companies now seek organized, engaged, formal Employee Volunteer Programs (EVP) to retain, reward and recruit cherished team members and potentials.
Today, company supported and sponsored volunteer programs are trending rapidly upward.
RECOGNITION NOT IMPORTANT
Companies felt that PR coverage of their community outreach was simply not important.
If the company didn't receive bad press, they were satisfied. So their projects only received token media, if any.
POSITIVE PR NEEDED
Companies today must prove community support! The need for media and PR is now critical, otherwise, the public will think you're doing nothing!
With a flurry of media, there are seemingly unlimited opportunities to receive well-deserved recognition.