Our Special Edition project, VIBE Home Makeover, provides $150,000 Home Makeovers to those-in-need.
In underserved communities, each VIBE Home Makeover provides a complete transformation of these homes with 20+ exterior + interior improvements, completed within a focused one-week period, by volunteers from our project partners.
The philanthropic efforts are supported by unparalleled media, marketing, and PR, including earned media, social media, proprietary media, digital, video, podcasts, print, events, and more.
WHO ARE WE
We help companies shift to a very different (and evolving) model of giving back to their communities, while delivering tangible, measurable and visible benefits back to these companies.
An emerging story gaining in prominence. Corporate America is rethinking the way they approach community engagement, employee volunteerism, and the public relations surrounding these efforts.
It's the old way of thinking, versus, the new way of thinking.
It's the approach of yesterday, versus, the approach of today.
Companies simply wrote a check, expecting (and hoping) that their funds were used to further a cause, as promised.
This one-way support model for their community outreach made contributions mainly unsustainable.
Companies become fully engaged in their causes, with their active involvement resulting in far more impressive results.
Two-way leveraging allows all parties to benefit, making the company's support sustainable.
VOLUNTEERISM NOT PRIORITY
Organized Employee Volunteer Programs were deemed unnecessary; rather, companies relied on informal, ad hoc, laissez-faire opportunities.
Few organized, company-sponsored, team-building, volunteer events, if any, were offered.
Companies now seek organized, engaged, formal Employee Volunteer Programs (EVP) to retain, reward and recruit cherished team members and potentials.
Today, company supported and sponsored volunteer programs are trending rapidly upward.
RECOGNITION NOT IMPORTANT
Companies felt that PR coverage of their community outreach was simply not important.
If the company didn't receive bad press, they were satisfied. So their projects only received token media, if any.
Companies today must prove community support! The need for media and PR is now critical, otherwise, the public will think you're doing nothing!
With a flurry of media, there are seemingly unlimited opportunities to receive well-deserved recognition.
POSITIVE PR CRITICAL TODAY