Every once in awhile,
an extraordinary idea is developed,
an idea that acts as a catalyst for
changing the way we do business.
This is one of those ideas.
We design + manage sponsor-driven proprietary cause marketing projects, and tell the world about it.
Our signature project is VIBE Home Makeover, where we renovate homes of those-in-need using a volunteer-friendly model, then publicize our partners contributions with unprecedented pr + media.
Our sponsor-driven VIBE Home Makeovers provide designer home makeovers to those in need.
Each VIBE Home Makeover provides a transformation of these homes with at least
18 upgrades (SELECT EDITION) and
30 exterior + interior improvements (FLAGSHIP RENO), including a vast array of finishing touches.
These philanthropic efforts are supported by unparalleled media, marketing, and PR, including earned media, social media, proprietary media, digital, video, podcasts, print, biz dev events, and more.
YES, WE'RE DIFFERENT. DIFFERENT BY DESIGN.
TRILOGY AGENCY
a proprietary cause marketing firm
that develops agency-owned cause initiatives, allowing companies to give back to their communities, while receiving reciprocal, tangible benefits in return.
An emerging story gaining in prominence. Corporate America is rethinking the way they approach community engagement, employee volunteerism, and the public relations surrounding these efforts.
We help companies shift to a very different (and evolving) model of giving back to their communities, while delivering tangible, measurable and visible deliverables back to these companies.
It's the old way of thinking, versus, the new way of thinking.
It's the approach of yesterday, versus, the approach of today.
DOING WELL, BY DOING GOOD
Why We Exist | The Shift
YESTERDAY
TODAY
YESTERDAY | CHECKBOOK PHILANTHROPY
Companies simply wrote a check, expecting (and hoping) that their funds were used to further a cause, as promised.
This one-way support model for their community outreach made contributions mainly unsustainable.
TODAY | REAL COMMUNITY IMPACT
Companies become fully engaged in their causes, with their active involvement resulting in far more impressive results.
Two-way leveraging allows all parties to benefit, making the company's support sustainable.
YESTERDAY | TEAM BUILDING NOT A PRIORITY
Organized Employee Volunteer Programs were deemed unnecessary; rather, companies relied on informal, ad hoc, laissez-faire opportunities.
Few organized, company-sponsored, team-building, volunteer events, if any, were offered.
TODAY | EMPLOYEE VOLUNTERISM CRITICAL
Companies now seek organized, engaged, formal Employee Volunteer Programs to retain, reward and recruit team members and potentials.
Today, company supported and sponsored volunteer programs are trending rapidly upward.
YESTERDAY | RECOGNITION + SALES NOT IMPORTANT
Companies felt that PR coverage of their community outreach and increased sales were not important.
If the company didn't receive bad press, they were satisfied. So their projects only received token media, if any.
TODAY | POSITIVE PR NEEDED
Today, companies must prove real community support! The need for media/PR is now critical, otherwise, the public will think you're doing nothing!
With a flurry of media, there are seemingly unlimited opportunities to receive well-deserved recognition.
YES, WE'RE DIFFERENT. DIFFERENT BY DESIGN.
How Are We Different?
Trilogy Agency is a boutique Proprietary Cause Marketing firm
Proprietary Cause Marketing is
similar to traditional cause marketing
(alignment of a cause, with a for-profit, for mutual benefit)
EXCEPT
the cause initiative + all leveraging rights
are owned by the firm who developed the platform
Specifically, How Are We Different?
The 5 dramatic differences that separate Trilogy Agency from the ordinary
ordinary
traditional cause marketing
NONPROFITS own + control cause
reinvented
proprietary cause marketing
TRILOGY owns + controls projects
1
traditional
proprietary
RESTRICTIONS PREVENT CUSTOMIZATION
STRICT NPO GUIDELINES PREVENT FLEXIBILITY
IRS PROHIBITS LEVERAGING
NO RESTRICTIONS
NO ENCUMBRANCES, UNLIMITED CUSTOMIZATION
UNRESTRICTED LEVERAGING
By law, 501(c)3’s can’t provide ROI
Nonprofits not permitted to focus on client
Offer substantial ROI
Focus on client needs
2
traditional
proprietary
NO ACTIVATION
MINIMAL PR, CLIENT MUST INVEST
ADDITIONAL DOLLARS TO ACTIVATE SPONSORSHIP
MUST HIRE AD AGENCY TO IMPLEMENT ACTIVATION
OR USE IN-HOUSE PR STAFF
BUILT-IN ACTIVATION
DRIVEN BY PR; OUR DIFFERENCE IS WE INCLUDE FULL ACTIVATION
ACTIVATION IS MANAGED IN-HOUSE BY TRILOGY
PR PROS EMPLOYED BY TRILOGY
Marketing, media, PR, biz dev not included
Pay major agency fees or increase in-house budget
No added agency fees
Our client's staff can focus on company responsibilities
3
traditional
proprietary
SHORT TERM PR
BUDGET USUALLY ONLY ALLOWS LIMITED, SHORT-TERM MEDIA AND PR
ANNUALIZED PR + MEDIA + BIZ DEV
EXTENDED, 12-MONTH PR, MEDIA, MARKETING, AND BIZ DEV CAMPAIGN
Fails to increase or solidify reputation
No building of goodwill equity
Increases and solidifies reputation
Builds goodwill equity
4
traditional
proprietary
LIMITED VOLUNTEERISM
RESTRICTED EMPLOYEE VOLUNTEERISM
ENHANCED VOLUNTEERISM
EMPLOYEE FOCUSED VOLUNTEER PROGRAM
Minimal flexibility and customization
Often fails to deliver rewarding experience
Hyper organized and customizable
Fulfilling and rewarding
5
traditional
proprietary
ROI CHALLENGING
DIFFICULT DUE TO MODEL + FORMAT
ROI DRIVEN
FULLY EMBEDDED IN EVERYTHING WE DO
Must rely on your own efforts; unknown expenses
ROI typically cost-prohibitive
Our blueprint is focused on your ROI
Everything’s included, no added costs; more affordable
How Our Clients Benefit
Trilogy's very unusual ROI-based blueprint will, without a doubt:
STRENGTHEN
your community impact
STIMULATE
your employee volunteerism
SOLIDIFY
your corporate reputation
