EXECUTIVE SUMMARY

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In our most simplistic form, Trilogy Agency is a cutting-edge Proprietary Cause Marketing firm. We design and manage sponsor-driven proprietary cause marketing projects, and tell the world about it. 


As a Trilogy client, your Company will increase sales and biz dev opportunities through multiple marketing and sales channels, and:

· Fulfill community outreach objectives with customized community cause events

· Retain, reward, and recruit valued employees with organized team-building volunteer opportunities

· Become recognized as a caring, community-conscious, corporate citizen through targeted PR/media attention

Our unique crossover approach has resulted in our Clients’ increased sales and business development, and:

· 600+ social cause projects positively impacting thousands in need

· 20,000+ employee volunteers improving underserved communities

· Hundreds of millions of media and PR impressions recognizing our clients as ‘good corporate citizens’

All Trilogy cause initiatives are considered ‘proprietary’ projects, meaning we have developed these in-house. 

 

We own, manage, and promote the projects in-house, which allows us to focus on the measurable and tangible ROI for our Partners, and what’s important to you.

· Further develop, create, and customize the projects so that the end results are maximized for all stakeholders

· Be free of encumbrances and restrictions normally associated with causes of these levels

· Provide unparalleled media, marketing, and PR coverage that is normally missing from projects

Trilogy's current focus is our inaugural VIBE Home Makeover project in Tampa Bay.  In an underserved community, a family-in-need receives a complete transformation of their home at no cost to the homeowner. 

 

More than 20 exterior and interior improvements, cosmetic and functional, are completed within a condensed two-week period, by our Partners.  These $150,000+ VIBE Home Makeovers may include: exterior and interior paint, landscaping, HVAC, new windows, solar technology, new flooring, replacement or facing of kitchen cabinets, countertops, bathroom upgrades, furniture, electronics, lighting, closets, etc. 

 

We typically collaborate with two types of sponsors or partners for our VIBE project:

 

CORPORATE SPONSORS

Service-type industries such as: banks, real estate, insurance, corporate HQ’s, etc.

SHOWCASE SPONSORS

Home/building improvement products and services such as: paint, landscaping, HVAC, windows, solar, flooring, kitchens, cabinets, countertops, appliances, electronics, furniture, mattresses, lighting, smart home, etc.

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Since Trilogy Agency owns and manages our proprietary initiatives in-house, we are able to provide unusual and unparalleled benefits to you as a VIBE Home Makeover partner: 

 

CAUSE  |  By adopting a VIBE Home Makeover transformation, your efforts provide a needed gift that will make a dramatic difference in the life of a family-in-need.  Our inaugural project provides special priority to: nurses and first responders, teachers/educators, active or retired military, families with special needs.

So you can concentrate on your core business responsibilities, Trilogy manages each component of the process.  This includes research of communities, populations, and sites, in addition to all due diligence to ensure the recipients you help are deserving.  All necessary products, materials, supplies, equipment, tools, and professional direction are provided by Trilogy and our partners.  Community impact studies prove your contribution to the communities you serve is valued well in excess of typical donations.

VOLUNTEERISM  |  Your employee team-building volunteer experience is managed with impeccable attention to detail.  From an easy-to-register on-line volunteer portal; to well-organized and dedicated volunteer activities; your employees are treated with respect and shown the utmost appreciation.  Projects are well-planned, and volunteers play major roles in giving back to their communities, while experiencing immediate, tangible, and visible results.

PR + MEDIA  |  Bundled media and PR surround your cause event.  An extended 12-Month active media campaign spotlights your Company with 10 different major opportunities.  Project website exposure, a customized microsite built for you, a plethora of social media postings, podcasts, blogging, vlogging, incentive-to-buy campaigns, biz dev networking events, culminating with the project reveal; our ’Community Impact’ magazine, a separate company-branded video highlighting your Company’s exposure, and our 6-Episode YouTube on-demand video series. 

 

In addition, you receive a guaranteed bank of PR credit/hours, fulfilled by our publicists, to ensure that your message is clearly communicated and your stories are covered.  You decide exactly how to use your PR credits, and where to place supplemental media and PR to obtain maximum exposure.  This PR credit offers unparalleled engagement with your customers and potentials.  Our team of media-centric professionals understands explicitly how to get the media attention you desire, resulting in increased sales. 

Our focus is to highlight your products and services, drawing unusual attention and buzz, and dramatically increase your sales and biz dev opportunities.  Today's media allows highly-customized individual approaches, in addition to the cachet of being part of a prominent, collaborative, community event.  With our unusual proprietary platform, we provide prime influences to increase sales of your selected products and services. 

 

And, category exclusivity protection allows your Company to block your competition, and be the only company of its kind involved in the highly-publicized project.   

 

With more than 20 years of perfecting this blueprint, Trilogy Agency has the proven experience to make a partnership with our VIBE Home Makeover cause event a worthwhile investment.  You’ll make a tangible difference in your community, you’ll reward your employees, and you’ll spotlight your Company.  These combined benefits result in increased sales of your products and services.

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LEADERSHIP
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MARSHALL G. ZOTARA
Senior Managing Director
Trilogy Agency
30+ Years Related Experience
25+ Years in Media (Radio)
20+ Years Proprietary Cause Marketing
iHeart Media
Cumulus Media
Director, Q105 NFL Tampa Bay Bucs Radio Network
Director, NHL Tampa Bay Lightning Radio Network
Award Winning
      Design, Video, Business Model 
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BARBARA A. ZOTARA
Senior Managing Director
VIBE Home Makeover
20+ Years HealthCare Management
15+ Years Non-Profit Experience
10+ Years Proprietary Cause Marketing
10+ Years Mngd. $100+ Million Budgets
10+ Years Mgmt. of 150+ Personnel
Designed Multiple HealthCare Sites
Extensive Project Mgmt. Experience
Volunteer Management   
Six Sigma Certification
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