In its most simplistic form, cause marketing is defined as a “co-branded joint promotional effort of a for-profit corporation w

Being a part of more than 600 hands-on volunteer projects, I have personally witnessed the gamut of on-site volunteer experiences. Both good and bad. One that made me personally realize how we truly impact two very distinct parties (the recipient and the volunteer team) was one of our early home makeovers in Flagstaff, Arizona more than a decade ago. A local financial services firm adopted the home of a low-income elderly lady who had recently lost her husband, and only sis